Digital Marketing Agency for Dentists in Dublin,IE | Direct Light
 

LET US HELP YOU RELIEVE THE PAIN AND EXPENSE OF MARKETING

CREATE A WELL-DESIGNED WEBSITE

As a dentist, you know the importance of staying on top of the latest advancements and trends in your field. The same can be said for your website, which effectively serves as an online extension of your practice. Your dental website is not a “set it and forget it” asset. It is an online property that demands state-of-the-art features and ongoing support to maintain. 

BUILD MY BUSINESS PAGE

If you enter an internet search, no matter what browser you use, you usually receive results based on your location. These local search results are critical to getting found and allowing customers to review your business. Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices. 

FOCUS ON LOCAL SEO

Local SEO provides potential customers the information that they want, when they want it. ... Even if your business does not have a website, local SEO helps your business stand out in local searches, and helps drive more traffic through online leads.

SEO KEYWORDS

Prospective patients start their research for a new dentist online, making dental SEO vital for your practice. If you’re not on the first page of Google, you’re missing out on 95% of potential patients. In addition, people that find you via an internet search are 8X more likely to become a patient.

BUILD A COMMUNITY ON SOCIAL MEDIA

Over 40% of people say they actually rely on the information they find on social media before making a decision regarding their dentist. And the same goes for 22% of parents regarding finding a dentist for their child.

USE CONTENT MARKETING TO OFFER VALUE

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

RUN ADWORDS CAMPAIGN

Dental practices looking for the fastest way to attract more patients have a powerful online marketing tool at their disposal: Google AdWords enables dentists to instantly tap into the enormous market represented by the huge number of potential patients who use Google’s search facilities when seeking dental treatment.

GROW & MANAGE PATIENT TESTIMONIALS & REVIEWS

Patients may leave 5-star ratings or positive reviews but digging deeper to understand the motivation behind their reviews and gain additional insight is key. Having a patient feedback system in place that goes beyond online reviews can give you more information about each episode of care, understand the reasons behind a positive, negative or neutral review and help you spot trends.

CREATE CROSS REFERRAL ALLIANCES

Dental consultants universally agree that patient referrals are the best source of new patients for any dental office. Encouraging patients to refer their friends and family should be a part of your office routine. Even though “everyone knows” they should be asking patients for referrals, it is rarely done on a consistent basis.

APPOINTMENT REMINDERS

If you run your own practice, you know how frustrating missed appointments can be. No-shows don’t just waste valuable time, they hurt revenue too. That’s why some form of an appointment reminder system is standard practice at most facilities. However, in order to implement a successful appointment reminder system, you must first understand why no-shows occur in the first place. Displayed below are some of the many reasons why people don't like to go to the dentist.

THEY ARE BUSY AND DON’T LIKE THE PAIN

THEY WORRY THAT THERE IS A SERIOUS PROBLEM

SHAME, DENTAL FEAR AND DENTIST PHOBIA

THEY HAD A BAD EXPERIENCE IN THE PAST

THEY WORRY ABOUT THE EXPENSE

THEY THINK IT'S A WASTE OF MONEY

THEY HATE WAITING

FAILURE TO SEE THE DENTIST AS AN ESSENTIAL PART OF GOOD HEALTH

THEY BELIEVE THEIR ORAL HEALTH IS ALREADY “TOP NOTCH”

THEY WORRY ABOUT BEING LECTURED

 

Every person is a potential patient. We can help you to reach them all.

You can always email hello@directlight.ie if you any have questions for us.

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