Digital Marketing Agency for Cosmetics Business Dublin | Direct Light
 
 

THE CHALLENGE

Cosmetics Online was launched in May 2018 with 8 brands and 650 products listed initially sales were minimal. In August 2018 Cosmetics Online enlisted Direct Light’s services with objective to establish the brand online, open up online as a sales channel and support their phased expansion.

THE SOLUTION

Direct Light worked with the Cosmetics Online team to gain an understanding of the different brands that would be available on their website. After a number of works shops the two teams put together an effective plan to re-launch Cosmeticsonline.ie

The next step was to tackle the websites SEO, the Direct Light implemented an ongoing SEO strategy that has since proved effective. 40% of sales are attributed to organic website traffic.

EXPERTISE APPLIED

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APP

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ADVERTS

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SOCIAL MEDIA

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SEO

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BRANDING

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WEBSITE

THE RESULTS

Direct Light relaunched Cosmetics Online on Black Friday, November 2018 after a website revamp, Optimising the website for search and implementing a social media campaign.

Direct Light services attributed to hundreds of orders in sales over the first weekend of the relaunch.

SEO - SEARCH ENGINE OPTIMISATION 

Organic traffic is responsible for

40%

of sales

Ranking

No.1

for keyword

Cosmetics Online

Website SEO

Health Score

99%

BRANDING

SOCIAL MEDIA BRAND AWARENESS CAMPAIGNS REACHED

575,111

people

in the first three months of DL services.

4.8

Million

People reached via influencer marketing campaigns.

SOCIAL MEDIA MANAGEMENT

Instagram

5k+

followers

Facebook

3.7K

likes

Organic

253K

Paid

799K

Organic

634K

Paid

895K

Link clicks

25,580

Social Media

is responsible for

24% of sales

NOV 2018  -  JUL 2019

AD MANAGEMENT

Ad development

Social Media Ad development

Google AdWords

Budget management

​BUDGET MANAGEMENT

AD DEVELOPMENT

REMARKETING  

AD ANALYSIS

DISPLAY/VIDEO

SEARCH

SHOPPING

SMART SHOPPING

DYNAMIC AD  

AD ANALYSIS

REMARKETING

Day to day ad management

WEBSITE

APP DESIGN

App design & Development

Following the successful launch of the Cosmetics Online Website DL is in the process of developing IOS & Android application. launch Summer 2019.

We are extremely pleased with Direct Light and the ongoing service we are receiving. From day 1 they listened to our requirements and had the knowledge, technical input and expertise to advise us. They managed the project excellently, very quickly and within budget. We feel very confident in Andrew and his team and our website looks fab and sales are increasing daily. We are looking forward to a very successful 2019 and working closely with Direct Light. 

BARRY WALSH Managing Director

COSMETICS ONLINE

Let's make your business
 stand out more online.

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