Digital Marketing Agency for Dentists in Dublin,IE | Direct Light
 

LET US HELP YOU RELIEVE THE PAIN AND EXPENSE OF MARKETING

CREATE A WELL-DESIGNED WEBSITE

As a dentist, you know the importance of staying on top of the latest advancements and trends in your field. The same can be said for your website, which effectively serves as an online extension of your practice. Your dental website is not a “set it and forget it” asset. It is an online property that demands state-of-the-art features and ongoing support to maintain. 

GOOGLE MY BUSINESS PAGE

If you enter an internet search, you usually receive results based on your location. These local search results are critical to getting found by 19% of your overall traffic and allowing customers to review your business.

Also known as Google Places, Google My Business makes it easier for customers to find information about your business online, including hours of operation, contact information and directions – all across multiple devices. 

STAY ABOVE YOUR COMPETITION IN SEARCH RESULTS

Search Engine Optimisation (SEO) provides potential customers with the information that they want on the Internet. Even if your business does not have a website, local SEO will help your business stand out in local search engine results, and help drive more traffic through online leads and improve your clinic's footfall.

We can help you rank at the top of Google Search Engine Results Page, so you’re not missing out on 95% of potential patients because people who find you via an Internet search are 8X more likely to visit you.

BUILD A COMMUNITY ON SOCIAL MEDIA

Over 40% of people rely on the information they find on Social Media before making a decision when they are looking for a dentist.

We can help you to build a community on Social Media through our content strategy to increase customer engagement.

GROW & MANAGE PATIENT TESTIMONIALS & REVIEWS

Patients may leave 5-star ratings or positive reviews but digging deeper to understand the motivation behind their reviews and gain additional insight is the key.

 

Having a patient feedback system in place that goes beyond online reviews can give you more information about each episode of care and understanding the reasons behind a positive, negative or neutral review which will help you improve your services.

USE CONTENT MARKETING TO OFFER VALUE

Content marketing is a strategic marketing approach focused on engaging customers by creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately, to influence customer decisions.

RUN PAID AD CAMPAIGNS

Dental practices looking for the fastest way to attract more patients can use Paid Ads on Google and Social Media Platforms to instantly tap into the enormous market represented by the huge number of potential patients who are on these platforms when seeking dental treatment.

CREATE CROSS REFERRAL ALLIANCES

Dental consultants universally agree that patient referrals are the best source of new patients for any dental office. Encouraging patients to refer their friends and family should be a part of your office routine. Even though “everyone knows” they should be asking patients for referrals, it is rarely done on a consistent basis.

APPOINTMENT REMINDERS

If you run your own practice, you know how frustrating missed appointments can be. No-shows don’t just waste valuable time, they hurt revenue too. That’s why some form of an appointment reminder system is standard practice at most facilities. However, in order to implement a successful appointment reminder system, you must first understand why no-shows occur in the first place. Below are some of the many reasons why people don't like to go to the dentist.

THEY ARE BUSY AND DON’T LIKE THE PAIN

THEY WORRY THAT THERE IS A SERIOUS PROBLEM

SHAME, DENTAL FEAR AND DENTIST PHOBIA

THEY HAD A BAD EXPERIENCE IN THE PAST

THEY WORRY ABOUT THE EXPENSE

THEY THINK IT'S A WASTE OF MONEY

THEY HATE WAITING

FAILURE TO SEE THE DENTIST AS AN ESSENTIAL PART OF GOOD HEALTH

THEY BELIEVE THEIR ORAL HEALTH IS ALREADY “TOP NOTCH”

THEY WORRY ABOUT BEING LECTURED

 

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You can always email hello@directlight.ie if you any have questions for us.

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